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Advanced SEO

SEO stands for "search engine optimization." Search engine optimization may best be described as the art and science of optimizing your website hosting, design, content and promotion, with the goal of increasing the number of visitors to web site by placing higher on search engines..Let increase your client website traffic by proper SEO.

If you are already working on basic SEO and want to get hands on advanced SEO techniques or want to make career as SEO executive then this program is for you.

Two training programs choices are available as below

ProgramDurationFees
Training only
This program offers complete practical training in less duration. This is good for those who already have job on hand and want to get trained in advanced SEO.
2 MonthsRs. 12,000/-
Training & Job
This program offers training as well as 100% job placement. After 3 months training stipend will be started. And after 5 months permenant job will be offered with increased salary at one of our partnered companies.
5 MonthsRs. 25,000/-

Search Engines & Basics

Developing web site is not a big deal but reaching to audience is important thing. For this Search Engine Optimization is required.

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Search Engines & Basics

  • What are Search Engines and Basics?
  • Popular Search Engines
  • Crawlers / Spiders
  • Visibility on Search Engines
Web Application basics

Website workng architecture plays a key role in search engine optimization.

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Web Application

  • What is Website?
  • Working of Websites
  • Details about HTTP, HTTPS & FTP
  • How to register Site?
  • Hosting of site?
  • Types of web Applications
  • Domain Extensions and Sub-Domains
  • HTML Basics
Keyword Planning and Research

Keywords are used by web users to search a website. Understanding and planning proper keywords is most important thing in SEO.

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Keyword Planning and Research

  • What is Keyword?
  • What is Keyword Density?
  • Various types of Keywords.
  • Google trends
  • Keyword Proximity
  • Keywords Research & Analysis
  • Google Sandbox effect
On Page Optimization

SEO Targeted web page must have optimized and structured contents. It includes headers as well as user viewable contents.

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On Page Optimization

  • Website Structure Optimization
  • Content Optimization
  • Image optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • Creating/uploading Robots file
  • Creating/uploading HTML & XML Sitemap
  • Bold & Italic Tag
  • What is Page Rank?
  • 404 Error Redirects
  • 301 / 302 redirection
  • Alexa report
  • Some Common SEO tools & plug-ins
  • Anchor Text
  • Heading tag
Off Page Optimization

Only optimizing webpage is not sufficient. Search engines checks popularity of the web page.

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Off Page Optimization

  • Blog Creation & Posting
  • Article Submission
  • Search Engine Submission
  • Directory Submission
  • Free Classifieds
  • Forum Postings
  • Social Bookmarking
  • Documents / PPT & PDF Sharing
  • Image Submissions
  • Press Releases Submission
Algorithms & Updates

Search engines uses few algoriths to decide page ranking. And those updates algorithms with time.

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Algorithms & Updates

  • Algorithms basics
  • What is Google Panda?
  • What is Google Penguin?
  • Google Rank Brain
  • Google Humming Bird
  • Query Deserve Freshness Algorithm
  • Canonical Links
  • What are Site Links?
Advanced SEO Tools

Basic SEO techniques are helpful to get ranking. To get fast ranking as well as keeping rank for long time advanced techniques must be implemented.

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Advance SEO Tools

  • Introduction to Google Analytics
  • Creating/uploading Google Analytics code
  • Section
  • Various reporting tabs
  • What are Sessions, bounce rate, new v/s returning users?
  • Acquisitions from various channels, medium & sources.
  • Custom Reporting in Google Analytics
  • Goals & Funnels in Google Analytics
  • Applying filters in google analytics
  • Email Tracking in Google Analytics
  • Conversion Tracking in Google Analytics
  • What are Annotations in Google Analytics?
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